If you’re a fashion enthusiast, you must have heard about Fashion Nova, the Los Angeles-based fast fashion house known for its unbeatable stylishness.
Since its launch in 2006 by its founder and CEO, Richard Saghian, this brand has gone beyond the ordinary to produce quality, trendy, stylish, and affordable pieces. Fashion Nova pieces come in a wide range of sizes, mainly XS to 3X and sometimes 4X, in order to extend the incredible touch of style to people of all body sizes and shapes.
Fashion Nova’s spectacular stylishness has seen it become celebrities’ favorite shopping spot. It has also become the latest obsession for Gen Z. Basically, we can say Fashion Nova has grown to dominate the fast fashion industry.
Thanks to its inclusivity and stylish outfits for all, both women, men, and kids, Fashion Nova has become everyone’s go-to shopping spot.
Here’s how this fashion house has managed to maintain its sense of style:
1. High Rate of Newness
Fashion Nova works with a huge chain of designers and manufacturers, approximately 1,000, who are able to whip up outfits within a matter of days. In some cases, the outfits can be created within as little as 24 hours.
This high rate of newness places Fashion Nova ahead of its competitors because it can avail outfits to buyers ahead of other brands. Thus it becomes the go-to fashion site for all the latest killer styles and designs.
2. Diversity
Since its launch, Fashion Nova has expanded its clothing line from a women’s shopping platform into a whole-family website by introducing men’s and kids’ clothing lines.
With this expansion, Fashion Nova has managed to diversify one design to fit all. Doing so mimics one design to suit the needs of, let’s say, women and little girls while that of men’s outfit is twisted to suit the needs of boy’s wear.
Here we see kids’ clothing emerging in killer designs that aren’t available from other brands. Diversity makes Fashion Nova the mother of unique styles in the fast-fashion industry!
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3. Collabs
A part of Fashion Nova’s incredible stylishness goes to its celebrity collaborations. Over the years, this fashion house has collaborated with different celebrities who have brought their unique design ideologies to the table.
Such celebrities include Megan Thee Stallion and Cardi B. Through collaborations with these popular celebs, brainstorming happens, and the resultant outfits are often bomb!
Fashion pieces from celebrity collab cloth lines often sell out within hours after they are launched. Maybe you can argue the collab lines are usually a capsule collection, but either way, their unique sense of style makes them hot cakes in the fashion market.
Fashion Nova’s incredible stylishness has attracted the attention of many artists who want to be associated with this fastest-growing global fast-fashion brand. Some of these artists have performed their songs wearing Nova pieces, while others have mentioned this brand in their songs.
One of these artists who have expressed their loyalty to Fashion Nova through their songs is Tinashe.
This American singer recently released a hit song titled Fashion Nova. In this song, she says, “Look how that Fashion Nova gassin’’ up these bitches, ayy”
The idea of gassing up comes from the fact that Nova pieces are designed to boost body positivity. They come in unique cuts, perfect fittings, and overall great designs to bring out the beautifully diverse body types.